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Programmatic advertising is the use of automated technology for media buying (the process of buying ad space) as opposed to traditional (often manual) methods of digital advertising. Programmatic media buying uses data insights and algorithms to deliver ads to the righ…

Instagram adds new functionality to its short-form video format reel, giving creators new ways to connect with audiences. Instagram today rolled out new features to Reels, giving users more ways to apply their creativity to short video clips. These features are intende…

Google is slowly starting to roll out advertising in YouTube Shorts around the world, the company announced at its marketing live event this week. The official launch comes as the company has been experimenting with ads in YouTube shorts since last year. Starting this…